We're Headed to Southeast Dreamin'! Come Say Hi 👋

We're Headed to Southeast Dreamin'! Come Say Hi 👋

We're excited to share that Kathryn, our founder at Candybox, will be speaking at Southeast Dreamin' this June in Atlanta!

If you'll be at the event, come catch her session, and book time to chat while you're there!

Event Details

Event: Southeast Dreamin' 2025
Location: Atlanta, GA
Date: June 26-27, 2025
Session: How to Execute a Successful CRM Migration - Without Disrupting Your Business or Creating Tech Debt
Room: Salon III & IV

What Kathryn's Session Is About: Migrating CRMs

CRM migrations are often a minefield. Whether you're moving to Salesforce from another CRM, consolidating multiple orgs, or implementing a new cloud, these projects can show up fast, and if you're not prepared, you can quickly end up with frustrated users and a system that creates more problems than it solves.

Kathryn will walk through the exact framework we use at Candybox to run migrations without blowing up the business.

Expect real talk and practical takeaways on:

• Defining clear goals and success criteria
• Avoiding the most common pitfalls (especially around data and process)
• Building a scalable roadmap that balances short-term needs and long-term flexibility
• Keeping business continuity intact while upgrading your core systems

You'll leave with a repeatable approach that helps you migrate with confidence and without disruption or technical debt.

What Is Southeast Dreamin'?

Southeast Dreamin' is one of the leading community-led Salesforce conferences. Held in Atlanta, it brings together hundreds of Trailblazers for two days of:

• Hands-on training
• Actionable breakout sessions
• Community keynotes
• And, most importantly: real connections

If you work in or around the Salesforce ecosystem, it's one of the best places to sharpen your skills and meet others doing the same work.

Want to Connect?

Kathryn will be in town for the event and is happy to meet with other leaders navigating CRM challenges or building better GTM systems.

→ Connect with Kathryn on LinkedIn to book time and talk CRM migrations, scaling RevOps, or just to say hello while in Atlanta.