Attribution Data That You Can Trust

Single-touch attribution credits only one campaign or channel (like the first or last touch), while multi-touch spreads credit across all interactions that influenced a deal. For B2B SaaS with longer sales cycles, multi-touch often gives a more accurate view. Candybox helps you implement the right mix whether that’s a weighted multi-touch model or a simple hybrid, so your reporting balances accuracy with simplicity and doesn’t overwhelm your team.

This usually happens when lifecycle stages, campaign associations, or custom fields aren’t synced properly between platforms. HubSpot and Salesforce “speak different languages,” and without a clear source of truth, reports never align. We fix this by defining a single reporting source (usually Salesforce for B2B SaaS) and automating the right data flows between systems. The result is one version of the truth everyone can trust.

Campaigns often live in silos: ads in Google, webinars in HubSpot, events in spreadsheets. This makes it impossible to see the full picture. We design a unified campaign framework that pulls in every touchpoint (digital and offline) and maps it back to your CRM. Candybox makes sure every lead is properly stamped with campaign data, so no interaction is missed.

Beyond just MQL counts, you need metrics that actually connect marketing to revenue like pipeline sourced by channel, campaign ROI, conversion rates (MQL → SQL → Opp), and true CAC by source. Candybox sets up attribution so these KPIs are always available in one place, without manual spreadsheet work. We also build in time-based reporting so you can see how quickly leads move between stages and where they get stuck.

For most SaaS companies, Salesforce is the most reliable reporting source because it ties directly to pipeline and revenue. HubSpot remains the best tool for capturing early-stage marketing interactions. Candybox helps you decide the right source of truth for YOUR business, then configures HubSpot & Salesforce syncs so your reporting reflects the full funnel accurately.

Absolutely. We start with a full audit of your current systems: looking at lifecycle stages, campaign associations, tool syncs, and data integrity. Then we give you a clear plan: what to clean, what to rebuild, and what to automate. Many clients start with an attribution audit and end up with a complete rebuild that finally makes their data trustworthy.

We bridge the gap between Marketing, SDRs, and RevOps. That means aligning lifecycle stages, syncing data between HubSpot and Salesforce, building a scalable campaign framework, and setting up attribution models that give leadership confidence. The goals is to have clear answers to the CEO's question, "What’s actually working?" without your team scrambling to piece together reports.

Attribution usually fails because it’s either overcomplicated or poorly aligned with how your team actually works. We see three big culprits: disconnected tools (HubSpot vs Salesforce), missing lifecycle date stamps, and inconsistent campaign setup. Candybox fixes all three by simplifying your attribution model, creating clear handoff points between marketing and sales, and automating the data flows so nothing falls through the cracks.

It depends on your sales cycle. If your deals close quickly, last-touch might give you enough insight. But for most B2B SaaS companies with longer cycles, you’ll miss the bigger picture without multi-touch. Candybox helps you find the right balance: a model that’s accurate enough to guide decisions but simple enough to maintain.